About Us

For over 20 years, Tyra and Tonya have been friends. They grew up at rival schools in Eastern Colorado. Neither could imagine how growing closer during those trying teenage years would lead them through life, heartbreak, healing, and an unmatched understanding of learning and friendship.

Even though Tyra and Tonya, each created their own version of badass with developing businesses, building confidence, and persevering through the bullshit over those 20 years, 2022 was the God-given right time to partner up.

Outlaw Rose Co. is a truly aligned venture for the both of them. A challenge to their weaknesses and a magnifying to each strength in creativity, technology, and vision.

They did not want to create just another boutique - they want to design a freedom that encourages other women to lean into their inner badass by taking the guesswork out of the outer confidence.

This approach is built on the fact that you don’t need but a few pieces of clothing and accessories to help you feel like you ARE badass and are part of the community of other badasses with the same inner confidence with unique outer expression.